Teaching: Materials


Background Notes

Competitive Dynamics and Business Strategy (2010)
Stephan Meier, Ernesto Reuben

Strategy Formulation and Competitive Advantage (2009)
Stephan Meier, Bruce Kogut, Felix Oberholzer-Gee

Case Studies

JUMIA Foods in Ghana

Stephan Meier, Dan J. Wang
Columbia CaseWorks ID# 230402

LUV It or Leave It? Southwest Airlines Reflects on Organizational Choices

Ann Bartel, Stephan Meier (2020)
CaseWorks ID# 210407

Interview-Based Customer Insights in Developing Countries

Stephan Meier, Susan Hamilton Meier (2020)
Columbia CaseWorks ID# 200405


PepsiCo and Frito-Lay: A Salty Combination?

Dan J. Wang, Stephan Meier (2018)
Columbia CaseWorks ID# 190402

Wal-Mart: In Search of Renewed Growth (Chinese Version)

Stephan Meier, Felix Oberholzer-Gee (2015)
Columbia CaseWorks ID# 080408CHI

Wal-Mart: In Search of Renewed Growth 

Stephan Meier, Felix Oberholzer-Gee (2015)
Columbia CaseWorks ID# 080408


Brooklyn Brewery: Setting the Course for Growth 

Stephan Meier, Dan J. Wang (2015)
Columbia CaseWorks ID# 160404

The Walt Disney Company: If You Give this Mouse a Focus

Jerry Kim, Stephan Meier (2013)
Columbia CaseWorks ID# 140403

Maersk Shipping: Is the Price Right? 

​​Stephan Meier, Jerry Kim, Bastiaan Oomens (2013)
Columbia CaseWorks ID# 140402


Robo or Human? AI at Morgan Stanley Wealth Management

Stephan Meier, Jeff Schwartz (2024)
Columbia CaseWorks ID# 250404

Satellite Radio: From Sirius and XM to Sirius XM

Stephan Meier, Jerry Kim (2011)
Columbia CaseWorks ID# 110414

The Future of Work: Amazon’s Quest to be the Best

Stephan Meier, Jeff Schwartz (2022)
Columbia CaseWorks ID# 230404