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Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational

Meier is one of the most talented researchers studying the role of behavioral economics in motivation. … His work has a real impact on how businesses operate and a book written by him, sharing this knowledge, will be an invaluable resource.

— Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational

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